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"Marketing is Hard..."

I was reading the paper yesterday, which I prefer to do with an actual paper in front of me. I read differently when the pages are spread out on the kitchen island or propped up against a cookie tin or held wide between me and the rest of the room. I read more articles, at least in part, than I do when it’s a question of clicking on the various links. I’m a browser, not a person who likes browsers, I guess.

Anyway, because I was browsing through the paper, I read an article that really pissed me off. Because everyone should also be annoyed, I attempted to find the link, but it doesn't exist, so maybe the whole thing is in my head. To summarize: Barbie sales are dropping, so clearly the solution is to make her more about fashion, to pitch her toward slightly older girls so the little girls want what the big girls have, and to unify her logo and color scheme. Argh. Toys and marketing together make me want to vomit or shake someone in a suit. Maybe vomit on someone in a suit. That would work.

I have nothing new to add to the debate about Barbie and her appropriateness for children. I agree with her statement: Math is hard. T.R. totally understood the purpose of Barbie as a toddler, in that he took off all her clothes, played with her for five minutes, and discarded her forever. Barbie is not a problem in our house.

But marketing, I hate marketing. I want enough things without being told to want more. My brain is already full of voices telling me what I should do. I’m pretty sure that a voice that wants me to buy more and more things is not speaking in my best interest. And I, despite some evidence to the contrary (God bless Opal, who says we can build a clubhouse in my backyard and when we go in there, no grown-ups can come…), I am an adult.

The good news: Barbie still comes in a box and as long as boxes exist, toy marketers will have an uphill battle for the attention of children.

Comments

shadowsmark
Dec. 27th, 2008 05:52 pm (UTC)
The good news: Barbie still comes in a box and as long as boxes exist, toy marketers will have an uphill battle for the attention of children.

Well, actually, I spent a good fifteen minutes on Christmas prying a Barbie off its scaffolding of cardboard, tape, elastic bands, plastic forms, and twist-ties. A box would have been much better.

We haven't had a Barbie in our home heretofore. I'm not too sad about this Barbie, because she's only there to showcase the real gift: a handmade wardrobe of nearly 100 pieces--bathing suits, tops, shorts, pants, dresses, coats, and some really spectacular multipiece outfits. I'm not sure where the gift-giver acquired this treasure trove, but it has earned the awe and fascination of females from 8 to 88 (and some males too).
jan_can_too
Dec. 29th, 2008 01:50 pm (UTC)
So much for that theory...
Oh well. Legos come in boxes. Yesterday when T. needed a break from building Lego sets, he went out onto the back porch and spent about an hour kicking the boxes around. He came back inside, out of breath, and said, "Who knew kicking boxes could be so fun?"

The Barbie wardrobe sounds AWESOME! I didn't learn to sew until I was a grownup, but I loved to pin together outfits for Barbie when I was a kid. Hope your sweet girl has tons of fun!

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